In this article of The Executive, Dr Maria Chetcuti Cauchi delves into the principle of investing hard-earned money in marketing a brand. However, many times we place trademark (TM) planning and protection on the backburner until, one fine day, we are smacked with a third party suit for trademark infringement...or a competitor enters our market with an identical or similar tradename.
The protection of trademarks in Malta is not a recent occurrence. In fact, its inception goes back to 1899, when the legislator felt the need to introduce some form of legislation protecting certain trademarks. Dr Maria Chetcuti Cauchi wrote an article on The Executive Journal regarding the importance of protecting your intellectual property.
To download the full article click on the link below.
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