With the ever-growing influence that technology has on our lives, and the radical increase in screen time, the use of brand identifiers and marks has become more vital than ever. The growing competition between established enterprises and start-ups alike for a couple of minutes of consumer attention has continued to grow. The number of EUIPO trademarks continues to rise, with over 11 million registered trademarks to date. It is, therefore, now more important than ever, for individuals and entities to register their marks.
Here are 4 main advantages in registering your marks:
Legal Certainty through trademark registration in Malta and the European Union
When a commercial entity uses intellectual property which it does not own, it opens the doors for significant legal uncertainty, disputes, and potentially even lawsuits. Such challenges might lead businesses to be forced to consider shifting gear, or even setting sail in a different direction. Therefore, registering your mark in the jurisdiction in which you operate provides legal peace of mind, with the end goal of having the mark which has cost countless hours of hard work and dedication to be protected by law.
Maximizing Assets
Trademark registration in Malta and the European Union under your own name increases value for your commercial ventures. For most, especially businesses that rely on e-commerce for their trade, having a strong intellectual property protection would be as significant as having a store in a prime location. Moreover, should you wish to attract investment, having your marks duly registered would help achieve a higher price tag.
Achieving autonomy through trademark registration in Malta and the European Union
Customers appreciate ventures that mean business. Placing the necessary investment in place in order to ensure intellectual property protection is one of the clearest actions that you believe in your brand. Having your identity protected does not only bring peace of mind to you, but also to potential customs, who are choosing who to trust.
The Possibility to Stand out from the Crowd
Once you have registered the identity of a brand, the sky is the limit! Having the correct legal certainty brings confidence to business owners who are wishing to promote their brand. Knowing that your intellectual property is legally protected, you can focus on more growth.
Our intellectual property lawyers shall be delving deeper on the different types of trademarks you can apply for in the course of the coming months.
From the most known word marks and figurative marks to the novel multi-media marks, the possibilities for a business to register its identity are endless.
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